Launched in 2013, 37 Adventures' main aim was to work with talent at the very start of their careers and help them develop into unique long term artists. They released debuts for Emily Burns, who went on to sign to Island, and the experimental, and faceless collective Studio Black, whose debut single ‘Friends Don’t Kiss Friends’ passed the 10 million streams mark on Spotify.

They also launched the alt-pop songwriter JONES, whose critically acclaimed 2016 album, New Skin, was praised by The Guardian as an “elegant soul/pop hybrid”, and went onto sign with BMG. There was also Australian dream-pop duo, Geowulf, whose single ‘Saltwater’ has soundtracked a USA Corona TV commercial for two years. Not to mention debut releases from Rosie Lowe, salute and Royce Wood Junior.